pep + palm
Website Design & Local Marketing for Interior Design Business
Overview: Elevating an Interior Design Brand Online
-
Client: pep + palm Interior Design
-
Industry: Residential and Commercial Interior Design
-
My Role: Web Designer & Digital Strategist (Full Redesign)
-
Platform: WordPress
- Website: pepandpalm.com
pep + palm needed a digital presence that matched the quality and sophistication of their interior design work. I was contracted to execute a complete website redesign with a primary focus on showcasing their stunning portfolio and providing a seamless user experience.
The Challenge & Solution
The Challenge
The existing website was outdated, making it difficult for potential clients to browse past projects and understand the full scope of pep + palm’s services. It lacked strong visual hierarchy and a clear conversion path.
The Solution: A Portfolio-First Approach
I designed and developed a custom WordPress site focused on high-resolution imagery and intuitive navigation. The new site acts as a vibrant digital lookbook, allowing their projects to speak for themselves while clearly defining their style and process.
Key Deliverables & Impact
| Deliverable | Description |
| Full WordPress Redesign | Custom, mobile-responsive site built for speed and visual impact, ensuring every project gallery is visually striking and easy to navigate. |
| High-Impact Portfolio | Dedicated, filterable project pages showcasing process and final results. |
| Google Business Profile | Setup and optimization of their GBP to capture local search traffic, creating a unified brand presence for higher visibility in map and local pack results. |
| Professional Email Setup | Transitioning the team to a professional, domain-based email system to ensure professional client communication. |
"The core goal was to transform their website from a static brochure into a dynamic sales tool that generates qualified leads by clearly showcasing the high-caliber work pep + palm delivers."
Results and Takeaways
This redesign positioned pep + palm as a premium interior design firm online. The new portfolio structure ensures that potential clients can easily visualize the quality of the work, leading to better-qualified inbound inquiries. The integrated digital setup (GBP and professional email) provided a solid foundation for their future marketing and communication efforts.